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Care for your favorites
A little thoughtful care helps preserve your bra’s fit, shape, and support for longer.
Bra care 101
Watch our quick guide to washing, rotating, and storing your bras so every favorite feels better for longer.
Four simple habits
Small changes to how you wear, wash, and store your bras can make a meaningful difference.
Keep straps snug enough to support without pressing into your shoulders. You should be able to slide two fingers beneath each strap. As the band relaxes over time, move gradually from the loosest hook toward the tighter hooks.
Give the elastic time to recover between wears. Rotating among several bras reduces daily strain and helps each one maintain its shape and support for longer.
Stack molded or padded cups one behind another so they keep their shape. Fasten the hooks to prevent snagging, then tuck the straps gently inside the cups.
Hand wash in cold water with a gentle detergent whenever possible. Press out excess water without wringing, reshape the cups, and lay the bra flat on a towel to dry.
Need a little fit help?
Visit our Fitting Room for expert guidance, fit tips, and tools created for smaller proportions.
