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Privacy Policy

This is the privacy policy of www.TheLittleBraCompany.com and will be referred to as "We", "our" and "us" in this Internet Privacy Policy. By using this site, you agree to the Internet Privacy Policy of this web site ("TheLittleBraCompany.com"), which is set out on this web site page. We reserve the right, at our discretion, to modify or remove portions of this Internet Privacy Policy at any time. This Internet Privacy Policy is in addition to any other terms and conditions applicable to the web site. We do not make any representations about third party web sites that may be linked to the website. We recognize the importance of protecting the privacy of information collected about visitors to our web site, in particular information that is capable of identifying an individual ("personal information"). This Internet Privacy Policy governs the manner in which your personal information, obtained through the web site, will be dealt with. This Internet Privacy Policy should be reviewed periodically so that you are updated on any changes. We welcome your comments and feedback.


INFORMATION WE COLLECT

COLLECTED DIRECTLY FROM YOU

You can browse our Services without telling us who you are or revealing any personal information. If you create an account, contact us or purchase any of our products, you are choosing to give us your personal information, including but not limited to your name, email address, phone number, mobile telephone number, or physical contact information about yourself. When you create an account, or use our Services you may provide certain additional personal information such as username and e-mail address. You may also provide payment information such as credit or debit card information, name and billing address to purchase our products and services. 

IMPORTED FROM SOCIAL NETWORKS

We will collect information when you interact with our Services through third party social networking services (e.g., Facebook, Twitter, Instagram) (each and collectively, a "Social Network"). You may also have the option to consent to connecting your activity on our Services with your Social Network information and activity. If you permit a connection, we and that Social Network may be able to identify you and associate information received pursuant to the connection with information we already have about you. Please review the Social Network’s privacy policy and choices for sharing information of any Social Network connected to our Services.

PROMOTIONS

From time-to-time we may request information from you and other users via contests or other promotions. Participation is completely voluntary. Information collected may be used as set forth in this Privacy Policy and as set forth in the applicable terms or official rules, including without limitation to notify the winners and award prizes.

INFORMATION YOU POST ON SOCIAL NETWORKS

The Services are designed to enable you to communicate with others and any information or content you post when participating with the Services and Social Networks, plug ins or other applications becomes public information, depending upon your privacy settings, and is subject to redistribution by TheLittleBraCompany and other third parties. There is no expectation of privacy when posting content or otherwise participating in such interactive forums and we have no control over how those users may use the information you make public. Therefore, you should exercise caution and discretion when deciding to disclose your personal information in a submission or posting. 

MOBILE DEVICES

We may collect additional information from you if you access our Services through a mobile device; for example, your unique device identifier, device’s operating system, mobile carrier and location, and geo-location (but solely for anti-fraud or other internal, non-marketing purposes). The degree to which your location can be identified depends on the device you are using, e.g. laptop, smartphone, tablet or other access device (each a “Device”) and how you are connected to the internet (e.g. via cable broadband connection, WiFi, etc.). 

INFORMATION ABOUT OTHERS/INVITING FRIEND

From time to time you may choose to submit personal information about other people to invite them to join a Service. Inviting friends is always optional. Please be aware that when you use any send-to-a-friend functionality on the Services, your e-mail address may be included in the communication sent to your friend.


INFORMATION COLLECTED THROUGH TRACKING TECHNOLOGIES

TRACKING TECHNOLOGIES

In addition to any information that you choose to submit to us, we and our business partners may use a variety of tracking technologies such as cookies, flash cookies, web beacons/GIFs, HTML5, embedded scripts, e-tags/cache browsers/web logs ("Tracking Technologies"), that automatically (or passively) collect certain information from your Device whenever you visit or interact with the Services or third party websites. This information may include your Device identifier, the type and version of Internet browser software you use, and your operating system. We may also collect password information from you when you log in, as well as computer and connection information. During some visits, we may use these tools to measure and collect session information, including page response times, download errors, time spent on certain pages and page interaction information. Certain features of our Services are only available through the use of Tracking Technologies. You may encounter tracking technologies/cookies from our third party service providers that we have allowed on our Services who assist us with various aspects of our operations and Services. We use Google to serve first party cookies (such as Google Analytics cookie) to report how our ad impressions, and interactions with these ad impressions and ad services are related to visits to the Services. To learn about Google Analytics’ current available opt-outs for the web, click here. To learn more about how Google uses cookies in interest based advertising, you can visit the Google ad and content network privacy policy located here. You can opt-out of receiving interest based Google ads, or customize the ads Google shows you by clicking here. Please be aware that if you choose to block certain cookies, you may not be able to sign in or use those cookie dependent features, and preferences that are dependent on cookies may be lost. Tracking Technologies are used for a variety of purposes, including the following:

Operationally Necessary

We may use Tracking Technologies for system administration, to prevent fraudulent activity, to improve security or to allow you to make use of our Services.

Functionality Related

We may use Tracking Technologies to tell us, for example, whether you have visited the Services before or if you are a new visitor and to help us identify the features in which you may have the greatest interest.

Targeting Related

We may use Tracking Technologies to deliver content, including ads, relevant to your interests on the Services and third party sites based on how you interact with our advertisements or content, as well as to track the content you access.

LOCATION AND GEO-LOCATION FUNCTIONALITY

Information gathered from your use of the Services may be combined with information from third-party sources to identify your location by state and region (“Regional Location”). If you enable location services for our Services, we may collect regional location data periodically as you use or leave open our Services. For most mobile Devices, you are able to withdraw your permission for us to acquire geo-location (which we do not use for marketing purposes) through the Device settings. If you have questions about how to disable your mobile Device's geo-location services, we recommend you contact your mobile Device service provider or the Device manufacturer.


TARGETING ADVERTISING

INTEREST BASED ADVERTISING

We may use Tracking Technologies to collect information about your visits over time and across the Services and other third party web sites, as well as information received from other sources, in order to serve more targeted advertising to you. To serve our ads, we use a variety of third party advertising service providers, including networks, data exchanges, ad servers, analytics providers and others. These third parties may use Tracking Technologies to send directly to your Device the advertisements and links that appear on the Services. They automatically receive your Device identifier when this happens. Their tools may also limit the number of times you see the same ad and help measure the effectiveness of our advertising campaigns. These third parties may also use information gathered from your use of the Services to serve targeted, interest based advertisements to you on third party websites and applications. Some of the advertising service providers may be members of the Network Advertising Initiative, which offers a single location to opt-out of ad targeting from member companies. If you opt-out of receiving targeted ads in this manner, you will continue to receive advertising messages, but they will not be customized to you based on your use of the Services and third party websites. If you would like more information about advertisers’ use of tracking technologies and about your option not to accept them, you can go to www.networkadvertising.org. Some newer mobile device operating systems allow you to limit the use of information to deliver interest-based advertising in mobile applications. You can check the settings on your device for such options in your devices’ operating system. Alternatively, you may wish to download the TrustE mobile application and/or the Digital Alliance “App Choices” mobile application and follow the instructions provided. 

Please note that the opt-out is cookie-based and will only affect the specific computer or mobile application, and browser or operating system, on which the opt-out is applied. You can also accept or decline cookies through your browser settings. To learn more, please look at the cookie settings available in your specific web browser(s).  

CROSS DEVICE TRACKING

To better understand your purchasing preferences, we may use third party vendors (such as Springbot) that provide tracking tools that recognize and collect Usage Information and information about your Devices that you may use to connect with our Services and the Internet. When these tools are enabled, the data that we and our third party service providers collect about these Devices is used to enable delivery of product recommendations, advertising or other promotional materials across Devices to deliver more relevant information to you, or to measure the effectiveness of our Services and advertising. When you visit this website on a specific Device, a unique ID is created for that Device which allows us and our third party vendors to deliver relevant product recommendations, personalized content and advertising based on your interests gathered across multiple sites. This data may be combined with the same information from another browser or Device if you use multiple browsers or Devices. You may opt-out of this tracking information collection for use in serving interest based ads by clicking here. Please note this does not opt you out of being served ads. This opt-out applies to the specific Device/browser combination on which you are browsing. To opt-out of other Device/browser combinations you will need to opt-out of those as well. You will continue to receive generic ads. 

BROWSER "DO NOT TRACK' SIGNALS

Some third party browsers provide “do not track” machine readable signals for websites, which are automatically applied by default and therefore do not necessarily reflect our visitors’ choice as to whether they wish to receive advertisements tailored to their interests. As a result, we do not respond to these signals.


HOW WE USE AND SHARE YOUR INFORMATION 

OUR USE OF INFORMATION

We may use information that we collect about you: (1) to respond to your requests; (2) to fulfill orders; (3) to provide customer service; (4) to administer; (5) to improve and customize our Services; (6) to provide information to a third party at your request; (7) to give you information about your account or our Services; (8) for internal business purposes; (9) for purposes disclosed at the time you provide your information, or (10) as otherwise set forth in this Privacy Policy. 

SERVICE PROVIDERS

We may disclose information to our third party service providers in order to monitor the activity of the Services, administer contests, send marketing communications, and provide other Services to you, such as to provide customer service. 

PROCESS PAYMENTS

Information may be disclosed to process credit card transactions, which are handled by established third party banking, processing agents and distribution institutions. They receive the information needed to verify and authorize your credit card or other payment information and to process your order. In addition, we may disclose information to third parties to verify the authenticity of any financial transaction involving our company or its subsidiaries or to update your billing information.

STORAGE OF YOUR BILLING INFORMATION

When you create an account with us, we store the last four digits of your credit card, card type and billing address for verification purposes. 

MOBILE DATA

When you access the Services on a mobile Device, we may use the information collected for any purpose set forth in this Privacy Policy. For example, we may use the information internally or in conjunction with our third party service providers to provide you with location-based Services, such as advertising, search results, and other personalized content that may be relevant to you. 

DIRECT MAIL PROMOTIONAL OFFERS

We may send you our catalog and/or offers through direct mail that we feel might be of interest to you. If you do not want us to send you our catalog or any promotional offers or offers from third parties through direct mail or sell, please send an email to info@thelittlebracompany.com with "Direct Mail Opt-Out" in the subject line or write to The Little Bra Company, 1139 Westminster Ave., unit D, Alhambra, CA 91803 and include your mailing address to be removed. Please note that even if you opt-out of receiving promotional direct mail offers, we may continue to send you service/transactional notifications that are related to your accounts and other products and services you have requested. Note that California residents have additional rights with regard to direct marketing as described in the Section below titled, Your California Privacy Rights.

TELEPHONE TRANSACTIONS

If you have provided your telephone number when registering with us or when ordering merchandise from us, we may use that telephone number to reach out to you to follow up on your order of merchandise.  

SMS TEXT MESSAGES

If you opt-in to receive transactional messages such as delivery information from us via SMS Text Messages your phone number will not be shared with third parties for marketing purposes. 

ANALYZE AND AGGREGATE NON-PERSONAL INFORMATION

We use aggregate information about our users and non-personal information to analyze our Services and user behavior and prepare aggregated reports which we may share with third parties.  

PROMOTIONAL COMMUNICATIONS

We may use your contact information to send you updates and communications about our products and services or other promotional communications, such as newsletters, emails, or special offers or share your information with our trusted marketing partners so they can send promotional offers to you (“Promotional Communications”). If you wish to opt-out of receiving Promotional Communications from us or our marketing partners or change your preferences for Promotional Communications, you may follow the instructions in Section 6 Choice and Opt-Out, set forth below. 

INFORMATION FROM OTHER SOURCES

The information we collect may be combined with information from information we receive from third parties (e.g., demographic information, navigation information, and contact information) that we have acquired in accordance with the law. We use this information to maintain the accuracy of the information we collect, to target our communications so that we can inform you of products, services and offers that may be of interest, for security and verification purposes and for internal business analysis or other business purposes. We may also acquire information from other sources about your visits over time and across other third party websites, in order to serve more targeted advertising to you on the Services. 

LEGAL MATTERS: SAFETY

We may, without your consent, access and disclose your information, any communications sent or received by you, and any other information that we may have about you or your account as may be permitted or required by law (including, but not limited to, court order or subpoena), or to prevent or investigate suspected fraud, violations of our Terms of Service, which we encourage you to read in conjunction with this Privacy Policy, or activity that appears to us to be illegal or may expose us to legal liability. Additionally, we may disclose your information in situations that we believe may involve potential threats to the physical safety of any person or property. 

SALES OR TRANSFER OF BUSINESS OR ASSETS

If TheLittleBraCompany or any of its affiliated companies or businesses is sold or disposed of as a going concern, whether by merger, sale of assets or otherwise, or in the event of an insolvency, bankruptcy or receivership, Information of our users may be one of the assets sold or merged in connection with that transaction. Information about our users may also be disclosed in connection with a commercial transaction where we are or any one of our businesses is seeking financing, investment, and support or funding.  

TRANSACTIONAL COMMUNICATIONS

We may use your information to send notices from time to time relating to your account or your purchases. These may include order confirmations, invoices, or customer service notifications. We may also send you service-related announcements when it is necessary to do so; for instance, if our service is temporarily suspended for maintenance, or delivery of a product is delayed or there are policy changes.


ACCESS TO AND MANAGING YOUR PERSONAL INFORMATION

We believe it is important for you to be able to access and manage your account and the information you have provided to us and make choices about how it is used. To inquire about or update your information, or change your preferences, you may contact customer service at info@TheLittleBraCompany.com or call us at 310-254-8542. To change your account settings, login and click “My Account” and then select "edit your password and account details.” 


CHOICE AND OPT-OUT

OPTING OUT OF PROMOTIONAL MESSAGES

You may choose not receive our promotional communications:

Email

If you wish to opt-out of receiving marketing emails from us regarding special promotions or offers you may click the unsubscribe link in the footer of any email, (ii) email us at info@thelittlebracompany.comwith "Unsubscribe Promotional Offers" in the subject line or (iii) call customer care at 310-254-8542. As an alternative to unsubscribing, you also have the ability to “opt-down” to receive a limited number of promotional emails per week or month. Please be sure that if you use more than one email address to shop with us, send your messages from each email account you use. 

Text

If you've signed up for mobile text messaging offers but later decide you no longer wish to receive these offers, simply follow the opt-out instructions included in the mobile message (e.g., Reply STOP to quit.)

Transactional Messages

You may not opt-out of transactional or administrative e-mails, for example e-mails about your account, transactions or policy changes for your account.

TIMING AND THIRD PARTIES

We will endeavor to comply with your request for changes as soon as reasonably possible; please note that changes requested may not be effective immediately. Unless required by law, we are not responsible for informing third parties with whom we have already shared your information of any changes requested pursuant to this section, or for removing information from or causing information to be removed from the databases or records of such entities. 


IMPORTANT DISCLOSURES, PRACTICES AND CONTACT INFORMATION

LINKS TO OTHER SITES

Our Services may utilize hyperlinks to access external or third party sites, which are not controlled by us and, therefore, are not subject to this Privacy Policy. We recommend that you check the privacy policies of those third party sites to determine how the proprietors of those sites will utilize your information. 

STORAGE AND RETENTION

Information that you provide to us in the course of requesting a product or service through the Services may be gathered and stored in one or more of our corporate databases. Your personal information is stored for the length of time you have an account and for legitimate business purposes as disclosed in this Privacy Policy. We may retain some information from closed accounts so that we can comply with law, prevent fraud, assist with investigations, resolve disputes, analyze or troubleshoot programs, enforce our Terms of Service, or take other actions permitted by law. If your account is terminated or suspended, we may also maintain some information to prevent re-registration. 

A NOTE TO INTERNATIONAL USERS

The Services are hosted in the United States. If you are using the Services from outside the United States, you are consenting to the transfer of your information to the United States for processing and maintenance in accordance with this Privacy Policy and our Terms of Service. You are also consenting to the application of United States law and California state law in all matters concerning the Services. 

CHILDREN'S PRIVACY

The Services are directed to an adult audience. We do not knowingly collect personal information from individuals under 18 years of age and, if we obtain actual knowledge that a user is under 18 years of age, we will take steps to remove that user’s personal information from our systems.

DISPUTES

If you choose to visit the Services, your visit and any dispute over privacy is subject to this Privacy Policy and our Terms including arbitration, limitations on damages, resolution of disputes, and application of the laws of the United States and the state of California. 

CONTACTING US

If you have any questions, comments or concerns about this Privacy Policy or our privacy practices email us at info@thelittlebracompany.com, call customer service at 310-254-8542 or write to us at: 

The Little Bra Company - ATTN: Privacy Officer

1139 Westminster Ave, unit D
Alhambra, CA 91803 

When contacting us, please include your full name, address, phone number, and email address, and indicate the specific nature of your request.

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