Tag Archives: Designer

  • TLBC Fashion Focus | Designer Spotlight

    Designer Spotlight | Carolina Alvo

     

    In honor of TLBC Fashion Focus week, we are highlighting one our favorite petite designers, Carolina Alvo!

    Carolina Misan Alvo is the founder of  ‘Carolina Alvo’, a fantastic clothing line featuring fresh and elegant pieces that will fit and flatter the petite frame to perfection!

    As a true petite, measuring in at 4’9, Carolina truly understands the frustration that comes with shopping for a petite frame. Unsatisfied with her options and taking matters into her own hands, Carolina launched ‘Carolina Alvo’! With a clear vision and the determination of a born entrepreneur, Carolina has founded a company that not only creates perfectly petite pieces, but also works to inspire and empower petite women everywhere.

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    LBC: How did Caroline Alvo become what it is today?

    CMA: I am 4’9” and shopping has always been a nightmare for me. I always wished for a better shopping solution but was never able to find one, even in the petite sections of major retailers. So when I was unexpectedly laid-off from my job in January 2013 I decided that it was my chance to see if I could create the shopping savior I had been looking for. I initially started the company as a petite retailer where I brought together petite and petite-friendly designers all in one store. Ultimately I decided to move away from that business model and create my own brand because I wasn’t able to find enough designers that made great clothes for petites. I took all the early customer feedback and created Carolina Alvo as a source for essential pieces that every woman needs in her closet that can take her from work to weekend and everywhere in between!

    LBC: What is the inspiration behind the new collection?

    CMA: Feedback from my customers plus the amazing businesswomen I have gotten to meet throughout my many years of living in New York are definitely the inspiration behind my collection. I had so many customers write to me saying “I need more petite basics,” “I’m 50 years old and I want to wear something age-appropriate, but hate the boxy pant suits available in petite departments!” I took this feedback and thought about the inspiring women around me – they were running around from one place to the next doing amazing things, and they didn’t have any spare time to endlessly search for an outfit that fit right and made them look great. I wanted to create a line that could seamlessly fit into their lives so they could get along with the great things they were doing in their day.

     

    LBC: What are your biggest fashion struggles as a petite?

    CMA: There simply aren’t enough designers making clothes for petites. You crave the selection and the styles available in regular-sized clothing, but you also crave a proper petite fit. So it’s pretty hard for most petite women to find a lot of basic things – from jeans, to maxi dresses, to a suit for work. Even though we’re half the female population in the US the fashion industry has quite literally overlooked this huge market!

    LBC: What are your favorite things about being petite?

    CMA: I think it’s shaped a lot of my personality – I think if I was taller I would have a totally different personality, so I’ve learned to embrace and love my height. On a practical level, I love that I can fit into small spaces. You won’t see me ever complain about sitting in coach on a long flight – I can sleep like a champ on planes !

     

    LBC: What are your 2 favorite pieces from the debut 'Carolina Alvo' collection?

    CMA: This is such a tough question! Since there are only five pieces, I really love them all because they are so versatile and easy to style. But if I had to pick two, I would go with the Avani Blazer, which I’ll usually wear with jeans, and the Kathleen Dress, which makes me look instantly put-together.

     

    Pre-order here

     

    LBC: What is your best piece of fashion advice for petites?

    CMA: Petites can wear anything thing – I don’t believe in “fashion don’ts”. The key is finding things that are truly made for your proportion. Once you find that, you can pull of anything your heart desires…and yes, that includes cropped pants and loose-fitting clothes.

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    A petite powerhouse with a wonderful aesthetic, Carolina Alvo, is a true example that “Good things do come in small packages.”™ The TLBC team is excited to share her story and supports all she is doing to change the way petite women approach shopping and fashion in general.

    XOXO,

    The Little Bra Company

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